External events
The Impact of Suggested Donation and Social Information on Voluntary Donations: Evidence f
RESEARCH SEMINAR
This study compares the effectiveness of two fundraising strategies:suggested donation and social information. We implemented a field experiment onvoluntary donations among visitors to a national park. We find that bothfundraising strategies positively and significantly affect donation behavior.However, the donation pattern differs significantly between the two strategiesdepending on the monetary amounts shown to potential donors. Our findings provideimportant insights for the design of future fundraising campaigns.