After graduating from unibz, Serena completed a Master in Food Marketing and Commercial Strategies at Università Cattolica del Sacro Cuore in Milano.

She then applied for a two-years graduate programme and started her career in the Sales Department of Coca-Cola HBC, covering three different roles and getting to know the two main distribution channels for food companies: Out of Home (bars, restaurants, etc.) and Retail distribution.

Since January 2024 she has taken the role of Customer Marketing Specialist at Ferrero, holding the responsibility for applying the business strategy of every product category to specific customers.

Programme:

• Further studies: Master in Food Marketing and Commercial Strategies
• My working experience in Coca-Cola HBC and in Ferrero
• The job market: Entry-level roles, difference between Sales/Trade Marketing/Marketing
• Job search and application: tips, dos and don’ts, …