Competence Centre Tourism and Mobility News
What do consumers understand by sustainability? International study launched
Sustainability is a buzz topic these days, but what does "sustainability" mean to each of us?
The Competence Centre has entered the field with a new study on consumers' understanding of sustainability. The study is conducted in six countries, namely Germany, Switzerland, Italy, Norway, Finland, and the USA in form of an online questionnaire and is intended to uncover the understanding of the concepts "sustainability" and "sustainable tourism" among customers or tourists. Previously, the Competence Centre had conducted qualitative studies in Germany and Italy and in Norway and the USA, which revealed different understandings of the concepts. So, we can be curious!